The brand was born from its founder Enrico Crociani who, after gaining experience in luxury fashion, in 1998 decided to launch his menswear line, formal and tailored, aimed not only at a mature audience but also to young people who increase the feeling of a product with attention to detail, personalized and at the same time modern and sustainable.
Enrico Crociani combines the research of the best natural matinerials, strictly Italian, with the attention to detail obtained by the artisan laboratories that carry out every single item with him, in according to the best Tuscan tradition.
The concept of quality grows and becomes more contemporary in the setting (demì-measures) allowing the Crociani customer to find, in addition to the current fashion product, an attractive price compared to the quality offered.
This concept is not limited to the product, ethical, sustainable and designed to last over time, but is also found inside the boutiques as proof that this is a real lifestyle.
Enrico Crociani conceives a total universe that translates not only in the clothing line but also in the choice of concept stores that testify to the philosophy of Italian historical tradition and the modernity of contemporary design.